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Finding the Missing Key
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Finding the Missing Key
Situation
Our client had developed a new technology, that it hoped would help it save money. Unfortunately, the
client was missing a critical piece of data. Without this critical data, the entire process was dead on
arrival: the technology was worthless. Additionally, the client was unsure how to identify the correct
customers to target with the new process.
Solution
Patrick Solutions created an solution by compiling third-party data sources. That third-party data was
the critical information needed to make the process work. Patrick Solutions integrated this new data
into the client’s data warehouse, then built an automated process for identifying and prioritizing the
correct customers to target.
Results
The process worked perfectly. In the first year, the client saved over $2 billion dollars. After extending
the program to all parts of the company, the process would go on to save the company $40 billion dollars.
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